Date Archives

August 2019

The Difference Between UX And UI Design – A Layman’s Guide

UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference? We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language…

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UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined

Once upon a time, if you said the word “design”, the odds were overwhelmingly likely you were talking about graphic design. But nowadays, the digital world is becoming increasingly more complicated and a lot of new job positions appearing, which lead to confusion for people outside or new to the design industry. Here’s a quick…

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How Do You Measure Good User Experience?

When people talk about “measuring” how well the web site is performing, they usually mean they’ll look at traffic, bounce rate, and actual conversions from the site. Marketers should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site success. On top of knowing how…

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